Power-up UA with a Friend Referral Program
Game Refinery
OCTOBER 27, 2022
The social gaming trend is taking mobile games by storm and so the quest to innovate social elements intensifies. Even the single-player casual genres have seen a shift towards more communal gaming in 2021 and it’s expected to tackle the revenue conundrum as well. Which brings us to the Friend Referral system, a feature that has the potential to support user acquisition and retention indirectly by word-of-mouth.
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