How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention
Game Refinery
NOVEMBER 23, 2022
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. Not only are collaboration events a great way to engage players, but they’re also a great way to boost your game’s monetization through the addition of new content, such as event-exclusive cosmetic items and collectibles.
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