Minigames Revisited: How Developers Are Continuing to Tap into Trends and Drive Engagement
Game Refinery
NOVEMBER 21, 2024
With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. To stay ahead of the competition, studios are exploring innovative strategies, like enhancing ad creatives to attract new players and introducing fresh gameplay features to keep existing players engaged and invested in their titles.
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